Seduction techniques
Detail from Less and More, The Design Ethos of Dieter Rams at the Design Museum.
![Braun Categorically rejects the idea of motivating people to buy its products by adding features that toy with the psycological sub-terrain of the consumer's consciousness. Braun refuses to swell sales by exploiting human frailties: neither its products nor it [sic] advertising use such seduction techniques.](http://farm3.static.flickr.com/2708/4300956589_7a7db679dc_o.jpg)
via Frank: For Steve
The world gives us so few who provide a way for us all to see in new ways. It always hurts when they leave. The effused sadness that has spread through the internet from the news of Steve Jobs’ death is to be expected. We lament when things are taken from us, and I’d say that Jobs’ death (like…
